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Porsche planning to increase up their sales in Africa

Nov 20, 2013 120 view(s)

Porsche, a luxurious sports car maker is looking forward to increase their existence by setting-up more showrooms and service stations across Africa with the intent of increasing sales in rapidly growing continent - said on Thursday.


They will deal with them who will meet their requirements and also the company is looking forward to develop specially in the Sub-Saharan Africa.


As said by the company, it is already having its largest market across 19 countries which includes Middle East and Africa region leaving behind Dubai, Kuwait, Abu Dhabi and Qatar.  


The Dubai based regional unit, its fourth largest subsidiary across the universe, is already having its centres in Angola, Ghana and Nigeria- said by Anja Wood a Public Relations Manager during her conversation with the Reuters.


She further said that “We have customers who prefer to buy only Porsche and don’t change their brand. And its really fascinating for Porsche. We are planning to increase our existence and make our cars available where it is not present yet.”


During the first nine months of 2013, 1,800 Porsche cars were sold in SA, which is 50% more than the one sold in last year and fifth of all the units delivered by the company in the region. 8,719 cars were sold in the region including India and Pakistan, this is 38% more than the previous year.


Stuttgart based Porsche helped to boost up Volkswagen nine-month profit after its sales increased upto 15%.


Looking at the other hand, the high profiled class is blooming as economy is flourishing. London based New World Health report stated earlier this year indicates that top 10 African countries ranked by millionaires are expected to have 178,800 dollar millionaires over the next seven years which is 37% more than in 2012.


Africa is second to Asia in context to growth rates. Many African countries are working on different projects in order to improve the infrastructure and increase the energy production which in turn attract inward investment.